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About Us

Warmest Welcome to White Motive Homeware Store

White Motive started for the love for linen.

The amazing benefits of linen motivated our beautiful journey. Because this lovable fabric has sustainable power to enhance our positive homes.

White Motive are therefore ambitious to grow into a dependable brand for reputable linen products and the services we offer.

We are further driven to explore the magic world of wool and to expand our products treasury into a staple homeware store.

Founded by an architect with a fondness for beautiful home decor and quality interior textile, we envision White Motive as a bespoke blend of modern and traditional.

Our principal mission is to bring to our customers’ attention notable collections of fine quality house linens and natural fabrics. Because we care.

We focus on sourcing feature linen bedding, designer tablecloths and napkins, and artfully crafted kitchen and bath towels. Because they create wellness.

Our passion spans over beautiful pieces of whitework, bespoke textile and home goods that last long and serve you well. Because they are practical and solve your household problems.

We are committed to working with manufacturers and artisans with businesses established on sustainable traditions and innovation, and outstanding values.

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